Monday, December 31, 2012

Marketing your business- Your Pure Romance commercial

*Updated- 30 second commercial is now referred to as your Pure Romance commercial*

This is from PRU-

The formula-
1. Your name.
2. A brief description of Pure Romance. "We are an in-home party plan specializing in romance enhancement products such as lotions, lubricants and bedroom accessories." This gives others a point of reference.
3. What you sell. Explain in a tasteful, yet simple way that Pure Romance sells lotions, lingerie and bedroom accessories. (At our last training session we were advised against using any terminology similar to "and things that go buzz in the night.")
4. Your offer. This is where you need to spend the majority of the conversation. You will want to explain why somebody would want to learn more about Pure Romance- what's in it for them?

Example 1#:
Hi, my name is Heather and I'm a Pure Romance Consultant. Pure Romance is an in-home party plan that specializes in romance enhancement. We sell an exclusive line of lotions, lubricants and bedroom accessories. And just for hosting a party, you could earn up to $100 in free product the night of your party!

Example #2:
Hi, my name is Leanne and I am a Pure Romance Consultant. Pure Romance is an in-home party plan that sells an amazing line of lotions, lingerie and bedroom accessories. Hosting a party is a great way to see and learn about our products, while having a fun girls night in!  I love to spoil my hostesses!  You can earn anywhere from $50-$100 in free product just for hosting a party!

Important points:
Talk about the amount of product a hostess receives and the other benefits of holding a party in a way that people can immediately understand.
You should develop a commercial that you are comfortable with.
Practice saying it so that it rolls off your tongue naturally.
When you have your basic commercial committed to memory, turning an ordinary conversation into a Pure Romance conversation will be easy and natural.

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