Passive- This method of marketing is casting out a wide net to a large mass of people and waiting for them to contact you. Examples include a group email, group text, groupcast call, an announcement on Facebook or wearing your PR gear and expecting people to ask.
Pro-Active- This method of marketing is sending out personalized messaging or making personal phone calls to a single recipient. It's a more targeted approach.
Examples-
Email Scripts-
Passive email: Hi! I wanted to extend a special offer to you. Valentine's Day is quickly approaching and I am offering an additional $25 in Hostess Credits if you book a party with me in the month of February.
My calendar fills up fast this time of year, so please email me soon if you want to book a party!
Thanks,
__________
Pro-active: Hi (contact name)
I was going over my upcoming party schedule and had a few dates open next month. I know your birthday is coming up and thought you would enjoy being showered with free products! As my hostess, you will receive a FREE gift just for having the party, along with the opportunity to earn over $100 toward the items of your choice!
I have the 7th, 12th, and 21st available. Keep in mind, we can do a day or evening party on any of the above dates.
Looking forward to hearing from you!
Sincerely,
_____________
Facebook Messages
Passive Facebook Messages
Post on your wall or in your status update
Need a night out with the girls? Call me to book your party today!
Pro-Active Facebook Messages
Send a personal message to a friend on Facebook
Hi (friend's name)! It was so nice running into you last weekend. We talked about going out for happy hour sometime soon. Does Thursday work for you? Great! I will bring a Pure Romance catalog for you so you can see what products I sell at my parties and get a feel for what Pure Romance is all about.
Text Messages
Passive Text Messages
I am offering a bogo sale this month. Buy a Coochy and get the 2nd one 50% off. Contact me for more details.
Pro-Active Text Messages
Send a personal text message to a friend/contact
Hi (friend's name)! I know you love our Coochy and you may even be running out since it has been a few months since your last order. I thought of you for my bogo special I am having this month! If you buy one Coochy you can get the 2nd one at 50% off. I have your favorite scent in stock and I also have new scents you might like.
PRU June 2013
Tuesday, July 9, 2013
Sunday, July 7, 2013
2013 Kits and Boosters
Pure Romance is celebrating it's 20th anniversary in 2013!! They've revamped their kits with brand new products for this year to get your business started!
Here are three ways to get your business up and going once you purchase your starter kit:
Here are TWO of the new awesome ways to activate your business - you can buy a Demo or Inventory Booster - two ready-made packages (at a crazy steep discount!) that will either beef up your table demos or your inventory to sell. These are only available for your first 60 days of business and you can buy BOTH!
How many jobs give you bonuses just for reaching goals at the BEGINNING of your career?? Pure Romance does!
There are no minimum monthly party requirements and no outrageous buying minimums to reach to stay active. You simply need to place a $100 retail order every TWO MONTHS! Easy peasy!!
If you have any questions please feel free to call me at (813) 466-5062 or email me at pureromancekathryn@gmail.com. Let's get your new business going!!
With the Bronze and Silver kits you start with a 35% buying discount. Once you place a $250 retail order (at your 35% discount) your account will be activated and you're ready to go! You can host your launch party, ask a friend to host one, have customers place online orders or order one of the booster kits posted below to reach that $250. Once you are activated your buying discount raises to 40%!!!!!
When you purchase the Gold Kit you are automatically activated and start out with a 45% buying discount for life as long as you stay activated!
When you purchase the Platinum Kit you are automatically activated and start out with a 50% buying discount for life as long as you stay activated!
Here are three ways to get your business up and going once you purchase your starter kit:
Here are TWO of the new awesome ways to activate your business - you can buy a Demo or Inventory Booster - two ready-made packages (at a crazy steep discount!) that will either beef up your table demos or your inventory to sell. These are only available for your first 60 days of business and you can buy BOTH!
How many jobs give you bonuses just for reaching goals at the BEGINNING of your career?? Pure Romance does!
If you have any questions please feel free to call me at (813) 466-5062 or email me at pureromancekathryn@gmail.com. Let's get your new business going!!
Tuesday, July 2, 2013
Power Hour- using time wisely
From PRU March 2012
When you consistently work smarter, not harder, you can achieve powerful results. Using the Power Hour approach can allow you to invest time in completing tasks that will help you grow your business. You can create a filing system for four segments of your business and allocate 15 minutes each day to each new segment of your business. Soon, you'll be consistently improving your business on a daily basis.
Booking and Sales
15 minutes
Follow up with customers who have said things like, "I'd like to book with you in a few months" or "Please send me the latest catalog when it comes out."
Do your follow up calls with customers using your Customer Connection Cards.
Keep an on-going Who Do You Know list for potential bookings. Periodically contact individuals on that list.
Call customers about refills on new products. Keep track of when customers should need to replace items.
Party Planning
15 minutes
Call each of your hostesses and coach them on how to have a successful party. Encourage outside orders, increased attendance and additional bookings.
Update your Hostesses on your Incentive Program.
Send Hostess Packets to individuals who have booked parties.
Send Thank You notes to Hostesses after their party takes place.
Sponsoring
15 minutes
Give away at least three Sponsorship Packets at each party and follow-up with each person.
Call any contacts you have received as referrals from others.
Contact outside leads you've received from advertising, events or other sources.
Send Sponsorship Packets to anyone who has expressed interest in the business opportunity.
Follow up with the "maybe laters."
Customer Service and Inventory
15 minutes
Keep a follow-up file for backorders that need to be sent out.
Manage your inventory, order product, add contact information to product packaging.
Check and process Personal Website orders.
Update your expense information and file receipts and paperwork.
*Ask hostesses and recruit leads how they'd like to be contacted- phone, email, text and what time.
*Work on one party at a time.
When you consistently work smarter, not harder, you can achieve powerful results. Using the Power Hour approach can allow you to invest time in completing tasks that will help you grow your business. You can create a filing system for four segments of your business and allocate 15 minutes each day to each new segment of your business. Soon, you'll be consistently improving your business on a daily basis.
Booking and Sales
15 minutes
Follow up with customers who have said things like, "I'd like to book with you in a few months" or "Please send me the latest catalog when it comes out."
Do your follow up calls with customers using your Customer Connection Cards.
Keep an on-going Who Do You Know list for potential bookings. Periodically contact individuals on that list.
Call customers about refills on new products. Keep track of when customers should need to replace items.
Party Planning
15 minutes
Call each of your hostesses and coach them on how to have a successful party. Encourage outside orders, increased attendance and additional bookings.
Update your Hostesses on your Incentive Program.
Send Hostess Packets to individuals who have booked parties.
Send Thank You notes to Hostesses after their party takes place.
Sponsoring
15 minutes
Give away at least three Sponsorship Packets at each party and follow-up with each person.
Call any contacts you have received as referrals from others.
Contact outside leads you've received from advertising, events or other sources.
Send Sponsorship Packets to anyone who has expressed interest in the business opportunity.
Follow up with the "maybe laters."
Customer Service and Inventory
15 minutes
Keep a follow-up file for backorders that need to be sent out.
Manage your inventory, order product, add contact information to product packaging.
Check and process Personal Website orders.
Update your expense information and file receipts and paperwork.
*Ask hostesses and recruit leads how they'd like to be contacted- phone, email, text and what time.
*Work on one party at a time.
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